Product Review: John Frieda Foam Haircolor

As explained before, I am both vain about my hair and not an early adopter of new products.  But one of those clearly swayed the other, and I recently convinced myself to try something NEW. 

I'm an at-home hair colorer, and have been very happy with my preferred product (Clairol Perfect 10).  But I'd been hearing a lot of buzz about Foam Haircolor.  I read several items online, then a compelling article in one of my favorite fashion magazines.  Everything touted foam as being the next big thing in at-home hair color.  Buzzwords of full coverage, no drips, and ease of application all joined forces to pull me towards the haircare aisle of my local carries-it-all store.  

Much of what I read about centered on the John Frieda brand.  

$11.25 later, I came home with this: 

I liked the packaging, and I liked what was inside.  The gloves (inside the ziploc bag) were very thick & longer than usual, and the instructions (yes, I read them in full) were clear.  

I added one to the other, and then gently TILTED the bottle 5x as suggested.  

Unlike my usual at-home colorant, no vigorous shaking is required.  

Despite the pump-like attachment, the foam is created by squeezing the bottle gently - 

about 4 times for each handful produced. 

I applied and applied and applied.  I definitely noticed that this product smells much better than any other at-home color I've ever used.  As this was my first time with this color, I used the all-over method of application.  I ended up looking much like the model in the picture: 

with a headful of whitish foam hair piled on top of my head.

I waited the requisite 30 minutes, then rinsed & conditioned.  

Results: I liked it the first few days, but once I washed my hair (I waited 3 days), I feel like my roots were immediately peeking out.  With each wash (again, I only wash my hair 2x a week), I feel as though my roots are getting brighter.  Roots aside, I like the color, the coverage seems even, and my hair feels healthy.  

Final thought: The application process was easy and thorough.  The smell was not unpleasant.  The price was at the high end of most at-home color products, but I think it would be worth it if your results are pleasing & even.  I'm glad I tried it, but due to the poor grey coverage, I would not buy it again.  Until my kids catch the leprechaun or my lottery numbers come up, I will have to stick with what I know works for me.   

Note: My hair is naturally dark brown, with about 10% grey.