As explained before, I am both vain about my hair and not an early adopter of new products. But one of those clearly swayed the other, and I recently convinced myself to try something NEW.
I'm an at-home hair colorer, and have been very happy with my preferred product (Clairol Perfect 10). But I'd been hearing a lot of buzz about Foam Haircolor. I read several items online, then a compelling article in one of my favorite fashion magazines. Everything touted foam as being the next big thing in at-home hair color. Buzzwords of full coverage, no drips, and ease of application all joined forces to pull me towards the haircare aisle of my local carries-it-all store.
Much of what I read about centered on the John Frieda brand.
$11.25 later, I came home with this:
I liked the packaging, and I liked what was inside. The gloves (inside the ziploc bag) were very thick & longer than usual, and the instructions (yes, I read them in full) were clear.
I added one to the other, and then gently TILTED the bottle 5x as suggested.
Unlike my usual at-home colorant, no vigorous shaking is required.
Despite the pump-like attachment, the foam is created by squeezing the bottle gently -
about 4 times for each handful produced.
I applied and applied and applied. I definitely noticed that this product smells much better than any other at-home color I've ever used. As this was my first time with this color, I used the all-over method of application. I ended up looking much like the model in the picture:
with a headful of whitish foam hair piled on top of my head.
I waited the requisite 30 minutes, then rinsed & conditioned.
Results: I liked it the first few days, but once I washed my hair (I waited 3 days), I feel like my roots were immediately peeking out. With each wash (again, I only wash my hair 2x a week), I feel as though my roots are getting brighter. Roots aside, I like the color, the coverage seems even, and my hair feels healthy.
Final thought: The application process was easy and thorough. The smell was not unpleasant. The price was at the high end of most at-home color products, but I think it would be worth it if your results are pleasing & even. I'm glad I tried it, but due to the poor grey coverage, I would not buy it again. Until my kids catch the leprechaun or my lottery numbers come up, I will have to stick with what I know works for me.
Note: My hair is naturally dark brown, with about 10% grey.